About Software Digital Board Book SaaS metrics—Contracts

The following tables describe the SaaS metrics used for the default performance cards and graph components in the Software Digital Board Book dashboard. The descriptions use the account, account group, or account group category names used to calculate the corresponding metric. You can view the account groups to find out more detailed information about how metrics are calculated.

Performance cards

Performance card metrics

Metric	Description
CMRR per customer	CMRR / customer count
CMRR	Sum of New MRR, Add-on MRR, Renewal upgrade, Renewal downgrade, Downgrade, and Churn revenue
Annualized CMRR	CMRR x 12
New CMRR	CMRR new
Customer churn	Customer loss / Customer count beginning period
Revenue churn	MRR Churn Rate = CMRR churn / CMRR beginning of period
Customer renewal	(Customer count beginning of period - Customer churn) / Customer count beginning of period
Revenue renewal	CMRR renewed / CMRR beginning of period
CAC	Sales & marketing expenses / New customers
Payback in months	Sales & marketing expenses / New CMRR
New customers	New customers (increases to the Customer statistical account)
Avg new CMRR / customer	New CMRR / New customers

Chart components

You can edit the applicable financial graph or report to change how these charts display.

Chart metric components

Metric	Report type	Associated account groups
CAC trend	Financial graph	CAC
CMRR waterfall	Financial graph	CMRR (Waterfall )
Customer churn trend	Financial graph	Customer loss
New customers	Financial graph	New customers
CMRR	Financial report	CMRR
Customer count	Financial report	Customer count